Resume

Education

2008

University of Toronto

Bachelor of Business Administration

Majored with a B.A in Business Administration with a Minor in Economics

2014

University of Toronto

Project Management

A continuing studies course in Project Management

Work experience

2017-2017

Brainrider

B2B Programs Marketing Specialist

Built/designed emails and created campaigns in Pardot/Hubspot/Marketo for various B2B/B2C clients.

2017-2021

Macro

Marketing Specialist

Created B2B marketing campaigns and scalable digital marketing setups including lead lifecycle setup, tech stack integrations, lead scoring, & platform migrations

2021-2023

Zipline

Email Marketing /Marketing Systems Manager

Managed martech stack and sales/marketing database while building reports on marketing initiatives

General Skills

Marketing Campaigns

90%

Digital Marketing

90%

Email Marketing

80%

Sales/Marketing Database Administration

85%

Content Marketing

70%

Sales/Marketing Automation

90%

Lead Generation

65%

Data Analytics

75%

System Skills

Marketo

95%

Leandata

80%

Account Engagement/Pardot

85%

Hubspot

65%

Salesforce

70%

Bizible (Marketo Measure)

50%

Salesloft

45%

Demandbase

70%

HTML/CSS

40%

Google Analytics

35%

Google Ads

60%

WordPress

55%

Zapier

75%

Asana

70%

Trello

75%

Basecamp

80%

Knowledges

Digital Marketing
Social Media
Time Management
Communication
Problem-Solving
Flexibility
Copywriting
Teamwork
Research
Project Management