Resume

Education

2008

University of Toronto

Bachelor of Business Administration

Majored with a B.A in Business Administration with a Minor in Economics

2014

University of Toronto

Project Management

A continuing studies course in Project Management

Work experience

2017-2017

Brainrider

B2B Programs Marketing Specialist

Built/designed emails and created campaigns in Pardot/Hubspot/Marketo for various B2B/B2C clients.

2017-2021

Macro

Marketing Specialist

Created B2B marketing campaigns and scalable digital marketing setups including lead lifecycle setup, tech stack integrations, lead scoring, & platform migrations

2021-2023

Zipline

Email Marketing /Marketing Systems Manager

Managed martech stack and sales/marketing database while building reports on marketing initiatives

2024 - Present

Coveo

Senior Marketing Operations Specialist

Oversees the MarTech ecosystem, manages lead‑routing and data workflows, and drives cross‑functional marketing projects that enable scalable, revenue‑focused go‑to‑market execution

General Skills

Marketing Campaigns

90%

Digital Marketing

90%

Email Marketing

80%

Sales/Marketing Database Administration

85%

Content Marketing

70%

Sales/Marketing Automation

90%

Lead Generation

65%

Data Analytics

75%

System Skills

Marketo

95%

Leandata

80%

Account Engagement/Pardot

85%

Hubspot

65%

Salesforce

70%

Bizible (Marketo Measure)

50%

Salesloft

45%

Demandbase

70%

HTML/CSS

40%

Google Analytics

35%

Google Ads

60%

WordPress

55%

Zapier

75%

Asana

70%

Trello

75%

Basecamp

80%

6Sense

70%

Knowledges

Martech Integrations
Marketing Automation Workflows
Marketing Data Management
Project Management
Marketing Troubleshooting
Analytics/Reporting/Attribution
Systems Architecture

Salesforce Certified Pardot Specialist

6Sense Administrator Certificate

ucetzfxyszno

May 2025